Pernille Rudlin

Europe, Middle East & Africa Representative - United Kingdom




Pernille Rudlin holds a B.A. with honours from Oxford University in Modern History and Economics and an M.B.A. from INSEAD and she is the author of several books and articles on cross cultural communications and business.



Pernille Rudlin was brought up partly in Japan and partly in the UK. She is fluent in spoken and written Japanese, and lived in Japan for 9 years.

She spent nearly a decade at Mitsubishi Corporation (the Fortune 100 $190bn Japanese investment and trading conglomerate) working in their London operations and Tokyo headquarters in sales and marketing and corporate planning and also including a stint in their International Human Resource Development Office. More recently she had a global senior role as Director of External Relations, International Business, at Fujitsu, the leading Japanese information and communication technology company and the biggest Japanese employer in the UK, focusing on ensuring the company’s corporate messages in Japan reach the world outside.


Since starting Japan Intercultural Consulting’s operations in Europe in 2004, Pernille has conducted seminars for Japanese and European companies in Belgium, Germany, Italy, Japan, the Netherlands, Switzerland, the UK and the USA, on Japanese cultural topics, post merger integration and working with

different European cultures.





Ian Fallmann
Senior Consultant - United Kingdom






Ian has a BA in Economics from Sussex University. He is a non-executive director of a UK company and a Japanese business. He believes even the best can get better and coaching is about helping others to achieve their goals – something he parallels in his own life; Ian has successfully completed 7 marathons.



Ian spent 21 years in Japan, 15 as Asia-Pacific Managing Director for Bloomberg, where he grew the business to a US$400m turn-over operation by 2003. He was responsible for 1200 people in 18 countries and around 25 different nationalities. He reported directly to Michael Bloomberg, currently the Mayor of New York. Prior to his work at Bloomberg, he spent 2 years in a financial institution and 5 years working for Kobe Steel.

Ian is an accredited professional executive coach with 9 years’ experience. He has an advanced diploma in executive coaching. Ian is a performance coach who has a track record of working with successful senior executives who want to:

  • develop the attitude and behaviours needed as a leader
  • help understand habitual patterns and broaden the style and range to move forward from previously rigid or stuck problems, situations and relationships
  • support to manage and lead in times of complexity, change and ambiguity
  • build leadership brand and gravitas





Emma Johnson
Consultant - United Kingdom






After graduating with honors with a BA in Linguistics from the University of Reading, Emma Johnson lived and worked in Hokkaido, Japan from 1992 – 1995. She then gained a Master’s Degree in Japanese from Sheffield University and went on to work at the Embassy of Japan in London, during which time she passed the top level of the Japanese Language Proficiency Test – Level 1.



As ‘Inward Investment Manager – Japan’ at Yorkshire Forward, Emma encouraged several Japanese companies to invest in the region. Emma then took up the post of Associate Director at the Japan Centre North West, developing and delivering a range of Japan-related business services, including the ‘English Language Study and Work Experience Programme’ for Japanese organisations, translation services and cross-cultural awareness business briefings.

Throughout her career, she has undertaken countless business trips to Japan talking to corporations in their own language and she has organised many Japanese delegations to the UK. She has been a finalist in the Sir Peter Parker Awards for Spoken Business Japanese.

More recently, Emma has worked closely with a large Japanese logistics company, in the preparation of an International Training Programme, to help the company’s high-potential middle managers to become more ‘globalised’. Emma has also conducted market research into the importance of cross-cultural awareness in business and has gained her Certificate in Intercultural Training.






Cindy Baker

Consultant  - UK






A graduate of Auckland University, Cindy Baker received a Bachelor of Arts with a double major in Japanese and Business Studies. She also represented New Zealand on a trip to Japan as a result of winning a Japan Foundation Award for Excellence in Japanese. She was then awarded an Auckland University Post Graduate Scholarship which took her to Sophia University in Japan, from which she graduated with a Certificate of Advanced Japanese Studies.



Cindy lived and worked in Tokyo for 10 years. She began her career in the financial industry, specialising in Japanese equities. Her first six years in the industry, she was a financial analyst covering the construction, housing and real estate sector. This role involved extensive interaction with Japanese corporates and various government and industry representatives. She then switched to a role in sales, becoming Head of Sales for a Kleinwort Benson in Tokyo actively covering both domestic and foreign investment institutions. Her move to London was initially working in equity sales for James Capel and then as Head of Japanese Equity Sales for Smith Barney and Director of Japanese Equity Sales for Citigroup Capital Markets. She is now at a boutique research house, Pelham Smithers Associates, selling bespoke research to a number of global financial institutions.